MALEKSALEHI
CREATIVE PRODUCER
HULU’S 15TH ANNIVERSARY
BRIEF
Celebrate Hulu’s 15th anniversary over a month long series of videos, real-world activation stunts, subscriber giveaways, and paid media.
WHAT I DID Produced experiential stunt, turning Chicago’s St. Patrick’s Day festival into a Hulu celebration as a massive media heist. Navigated Disney legal to maintain creative integrity of the stunt in which Hulu assumes all the St. Patty’s Day green is to celebrate the Brand’s anniversary. Partnered with media agency to brand x3 boats, street teams, aerial banners, print ads, and giveaways. To reach the wider audience, produced a series of talent liner videos, “top 15” social series, and on-channel promos.
ACTIVATION & CAMPAIGN RECAP
ON-CHANNEL VIDEO PROMO
360 CAMPAIGN OVERVIEW
IMPACT The media hijacking garnered over 27mm impressions and won us a Clio for Special Event Stunt.
DELIVERABLES
— Activation stunt at Chicago’s St. Patrick’s Day Celebration
— x3 Boat Takeovers
— Aerial Banners
— Street Teams
— Social stunt
— Print ads
— Social talent liner videos
— Social “top 15” videos
— On-channel promo videos
— Giphy stickers
— Branded Giveaways
— Digital OOH