MALEKSALEHI
CREATIVE PRODUCER
REIGNING CHAMP
BRIEF
Launch the ASICS x Reigning Champ Vancouver Edition clothing collection. Create a campaign that highlights the inspiration behind the collection and elevates Reigning Champ as a top-of-mind reference for sport centric design and culture.
WHAT I DID Worked with internal creative team to develop and pitch initial short film concept and secure real local ultra-runner talent, Jesse Booi. I produced the film in collaboration with production partner, Supply & Demand, and director Kacper Larski. I assembled the photo team and produced additional campaign touchpoints including lookbook, social, and in-store assets for Canada and US locations.
VIDEO : IN STORE
VIDEO : SOCIAL
LOOKBOOK
DELIVERABLES
— Short film (:60s)
— Lookbook stills
— Social launch assets
— In-store collateral