MALEKSALEHI
CREATIVE PRODUCER
HULU BRAND CAMPAIGN
BRIEF
Get Pop Culture Thrill Seekers to see the Hulu Brand as the home of obsession-worthy content. Differentiate Hulu to drive brand consideration, linkage, and sentiment.
WHAT I DID Produced Hulu’s annual 360 brand campaign, partnering with Caviar (director Elizabeth Orne), The Den editorial, and Jamm VFX to bring the internal team’s vision to life. Included a live action shoot in CDMX to capture the hero commercial and eight social spots, each highlighting unique titles and ways of being obsessed with the shows and movies we love. Worked with Strategy to understand performance-based needs of the business and guide creative to merge original creativity with brand linkage cues and priority title highlights. The campaign touchpoints included broadcast, organic & paid social, OOH, radio/podcast spots, and digital.
VIDEO HERO LAUNCH SPOT
VIDEO : SAMPLE SOCIAL VIGNETTES
IMPACT Ad Tracker results showed Sub and Non-Subs viewers saw clear line between the featured content and its availability on Hulu, exceeding goals on Brand linkage and relevance.
DELIVERABLES
— Video
Hero (:30/15s)
x8 unique social vignettes (:15s)
— Static and Digital Out-of-Home
— Audio
— Paid social & digital
— Activation
— Organic social (2023 Clios Winner: Viral Social Post)
— Landing Page
— Campaign Toolkit