MALEKSALEHI
CREATIVE PRODUCER
NIKE MLB
BRIEF
Create a series of commercials to launch Nike as the official sponsor of MLB’s jersey. Appeal to a younger, Gen-Z, audience by highlighting the swag of top players and how the game isn’t how it used to be in the old days.
WHAT I DID This project was a production balancing act between speed and attention to detail. Nike came to Doubleday & Cartwright agency for commercial treatments to be presented within a matter of days. I oversaw the pitch team, getting the concept and treatment approved in less than a week. In partnership with Goldteeth & Co production, we put together the live action shoot in New York within x3 weeks.
The concept was centered around a kids baseball radio show – we built out a “studio” set on stage shot and shot on-location at a high school. I worked with Nike Legal and Business Affairs to clear every prop, down to bobbleheads and cardboard cutouts, and manage regulatory challenges secure the top-choice talent from our creative team. I oversaw the post process and worked with music producers to create the feeling of a real radio broadcast hosted by high schoolers.
COMMERCIAL SPOT
DELIVERABLES
— Video
x3 creative versions (:30/:15s)