MALEKSALEHI
CREATIVE PRODUCER
HULU HAS LIVE SPORTS
BRIEF
Position Hulu as the destination for live sports. Fill dead air and awkward breaks during live sports programming with commercial spots of various lengths. Take advantage of these placements to lean into the Hulu Brand and showcase the rich sports package offered.
WHAT I DID For this project in particular, the Hulu creative team wanted to give a director runway for their personal vision while working within Hulu brand guidelines and guardrails. I produced the multimedia spots in collaboration with Supply & Demand and director Mac Premo. I also oversaw the post process, aligning teams on unique delivery specs for live streaming and working with the on-channel team through final delivery.
VIDEO : HERO COMMERCIAL
DELIVERABLES
— Video
X4 hero pieces (:30s)
Versioning into a x12 different TRTs (from :29-5s)